NEWS, UPDATES AND TRENDS ABOUT DIGITAL BUSINESS AND SERVICES IN THE INTERNATIONAL EXHIBITION INDUSTRY
IS THE EXHIBITION INDUSTRY PROVIDING AN OUTDATED CUSTOMER EXPERIENCE?
Google, amazon etc. are fast, convenient, personalised and secure. The exhibition industry tends to have slow websites, in average five times slower than a standard Google search, and rejoices when events successfully attract lots of visitors and has big queues while amazon has a shop where you can walk in, take whatever you want and walk out without ever being hampered by a cashier desk. Registering to an amazon account, for example, takes less than a minute. Registering as a visitor to an event sometimes takes 30 minutes, answering 15 or 20 seemingly useless questions. Some organisers are working on their interfaces, but very few really work on providing a significantly better customer experience.