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NEWS, UPDATES AND TRENDS ABOUT DIGITAL BUSINESS AND SERVICES IN THE INTERNATIONAL EXHIBITION INDUSTRY

LEARN MORE ABOUT THE DIGITAL TRANSFORMATION IN THE EXHIBITION INDUSTRY AND ABOUT SCAN2LEAD

Exhibition companies and exhibitors are facing an increasingly digitized world. We show you how the digital transformation influences the exhibition industry, which chances arise thereby and how they can be taken. Apart from optimising services offerings and processes, digital technologies support organisers and exhibitors in customer acquisition and retention and in generating additional revenues. Digital lead retrieval with Scan2Lead is a prime example of a “digital business“.

Digitale Disruption In Der Messebranche

Digital Disruption in the Exhibition Industry

Artificial intelligence, Augmented Reality and many more digital technologies have matured to useful tools in the exhibition industry over the past twelve months. But still there is a uneasy feeling when talking to exhibition industry executives about digital transformation. This topic has been discussed with lots of executives during several plenary sessions at UFI events. Here are some of the most heatedly discussed statements and why there is still a concerning wait-and-see attitude.

UFI Digital Innovation Award 2018

The 2018 UFI Digital Innovation Award

UFI, the Global Association of the Exhibition Industry, has named Suntec Singapore Convention & Exhibition Centre as winner of the UFI Digital Innovation Award 2018, thanks to its cutting-edge HybriD solution.

Live-Session Digitale Transformation UFI European Conference 2018

Live-Session about Digital Transformation at UFI European Conference in Verona

Watch the entire session about “Digital Transformation” at the last UFI European Conference 2018 in Verona. The panel asked the audience, composed of event organisers, venue operators, associations and service providers, to participate and give their opinion in real-time using a polling system.

Blockchain Exhibition World

What is Blockchain and what will we do with it?

Exhibition World: Enrico Gallorini, CEO, GRS Research & Strategy, discusses Blockchain and its key role within the global exhibition industry. During the recent UFI European Conference in Verona the Digital Disruption Section introduced, for the first time, the theme of the Blockchain in the exhibition industry. In order to have a clearer introduction about this important theme, Exhibition World interviewed Enrico Gallorini.

Bietet Die Messebranche Ein Veraltetes Kundenerlebnis?

Is the Exhibition Industry providing an outdated Customer Experience?

Slow websites, long registration processes, long queues… The exhibition industry provides a customer experience from 30 years ago, far from the convenience and speed of Google, amazon or Facebook. Some organisers are working on their interfaces, but very few really work on providing a significantly better customer experience.

Exhibition Industry & Digital Disruption

Exhibition Industry & Digital Disruption – Full Feedback from the UFI Special Interest Group

At the UFI Global Congress 2017 in Johannesburg Gunnar Heinrich held a session on “Digital Disruption” with his colleagues from the Digital Innovation Committee. The panel raised different controversial and thought-provoking topics with the audience, prompting a lively debate over the pros and cons of each issue. View the full infographic with all results!

Betreibt Die Messebranche Nur Eine Pseudo-Digitalisierung?

Is the Exhibition Industry only doing a Pseudo-Digitisation?

There are a lot of digital initiatives reported in our industry lately: IT departments are growing nearly everywhere, budgets are increasing and job titles that are pretty new in the exhibition business are arising. A “Chief Digital Officer” and a team with a start-up attitude seem to be a must-have. And it is also a must-do to talk about all these efforts, furthermost to the board of directors.

Wird Die Messebranche Als Nächste Uberisiert?

Is the Exhibition Industry the next to be Uberized?

Everyone knows what Uber did to the taxi industry, what Amazon did to distribution and what AirBnB did to the hotel industry. It has been witnessed how companies like Nokia, Blackberry and Kodak disappeared practically overnight because they missed the train of disruption. Could the same happen to the exhibition industry? Could a newcomer revolutionise the way trade shows are done? Could someone find a simpler, cheaper, hyper-personalized and super-convenient way to organise events without the traditional organisers and venue owners?

Werden Neue Datenschutzgesetze Die Digitale Revolution Verlangsamen?

Will new Privacy Laws slow down the Digital Revolution?

Privacy laws are changing around the world and becoming more restrictive to protect the rights of individuals at a time when more and more activity is digitally personalised. The European Union started enforcing the new GDPR laws from mid-2018 and other regions are putting similar regulations in place. But will these laws slow down the digital revolution or do they actually present an opportunity for online business by enforcing a more robust and clear basis for digital services?

Sollten 50% Der Schlüsselpositionen In Der Messebranche Mit Millennials Besetzt Werden?

Should 50% of Millennials be in Key Positions in the Exhibition Industry?

By 2020, millennials will make 50% of the workforce. They have completely different values and expectations. Millennials are a game-changing generation. The experience is more important to them than the brand. They have grown with amazon and Facebook and expect every experience to be as easy, fast and enjoyable. Has the exhibition industry to aim to have more of them in key positions?