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SCAN2LEAD BLOG

NEWS, UPDATES AND TRENDS ABOUT DIGITAL BUSINESS AND SERVICES IN THE INTERNATIONAL EXHIBITION INDUSTRY

LEARN MORE ABOUT THE DIGITAL TRANSFORMATION IN THE EXHIBITION INDUSTRY AND ABOUT SCAN2LEAD

Exhibition companies and exhibitors are facing an increasingly digitized world. We show you how the digital transformation influences the exhibition industry, which chances arise thereby and how they can be taken. Apart from optimising services offerings and processes, digital technologies support organisers and exhibitors in customer acquisition and retention and in generating additional revenues. Digital lead retrieval with Scan2Lead is a prime example of a “digital business“.

tradefair ticketing systems

November 13, 2020/in Blog_en /by Benno Schmidtler

Trade fair organisers in Düsseldorf, Munich, Stockholm, Basel, Zurich, Karlsruhe, Nuremberg and many others are already on the reference list. And more will follow soon. The new Vice Chairman of the UFI Digital Working Group Gunnar Heinrich, who is also adventics CEO, talks about ticketing systems for trade fair organisers in an interview. These systems are like a match on home ground for the consulting company …

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https://www.scan2lead.com/wp-content/uploads/2020/11/Ticketing_Drehkreuz_von-oben_lowres-1064x239.jpg 239 1064 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2020-11-13 16:34:382020-12-02 13:06:07tradefair ticketing systems

360 degree visitor management

November 6, 2020/in Blog_en /by Benno Schmidtler

Adventics CEO Gunnar Heinrich on a new start strategy for trade fair organisers and the associated success tool, “360 degree visitor management”.

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https://www.scan2lead.com/wp-content/uploads/2020/11/FT_header.jpg 430 1920 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2020-11-06 16:23:282020-12-02 13:07:06360 degree visitor management

Contacts are the new gold

September 16, 2020/in Blog_en /by Benno Schmidtler

Whether advertising budgets, planned events or trade fair appearances: The sales and marketing world has not spared Corona either. In recent weeks, countless companies have rescheduled, cancelled and tried out a lot. Those responsible have asked themselves numerous questions: How much cutback can my advertising budget take? How much potential would my trade fair appearance have in a completely digital version? How can generated leads become paying customers as efficiently as possible?

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https://www.scan2lead.com/wp-content/uploads/2020/11/blog_kontakte_sind_das_neue_gold_1.jpg 239 1064 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2020-09-16 17:01:342020-12-02 13:08:03Contacts are the new gold

How can trade fairs start safely again?

June 9, 2020/in Blog_en /by Benno Schmidtler

Mouth and nose protection and 1.5 m safety distance as well as comprehensive hygiene measures were and are indispensable in the Corona era. But how do you as a trade fair operator make sure that contact tracing in the event of a corona disease is smoothly guaranteed and can be passed on to the responsible authorities in an emergency? Find out here how this important step towards reopening the fair for exhibitors can be successfully completed with our help.

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https://www.scan2lead.com/wp-content/uploads/2020/11/hallenplan.jpg 239 1064 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2020-06-09 16:50:342021-01-18 14:54:08How can trade fairs start safely again?

Digital Disruption in the Exhibition Industry

July 16, 2018/in Blog_en /by Benno Schmidtler

Artificial intelligence, Augmented Reality and many more digital technologies have matured to useful tools in the exhibition industry over the past twelve months. But still there is a uneasy feeling when talking to exhibition industry executives about digital transformation. This topic has been discussed with lots of executives during several plenary sessions at UFI events. Here are some of the most heatedly discussed statements and why there is still a concerning wait-and-see attitude.

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https://www.scan2lead.com/wp-content/uploads/2018/07/Digital-Disruption_s.jpg 239 1064 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2018-07-16 11:14:542020-12-02 13:14:07Digital Disruption in the Exhibition Industry

The 2018 UFI Digital Innovation Award

July 16, 2018/in Blog_en /by Benno Schmidtler

UFI, the Global Association of the Exhibition Industry, has named Suntec Singapore Convention & Exhibition Centre as winner of the UFI Digital Innovation Award 2018, thanks to its cutting-edge HybriD solution.

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https://www.scan2lead.com/wp-content/uploads/2018/07/UFI-Digital-Innovation-Award-2018_s.jpg 239 1064 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2018-07-16 11:12:332020-12-02 13:14:51The 2018 UFI Digital Innovation Award

Live-Session about Digital Transformation at UFI European Conference in Verona

July 16, 2018/in Blog_en /by Benno Schmidtler

Watch the entire session about “Digital Transformation” at the last UFI European Conference 2018 in Verona. The panel asked the audience, composed of event organisers, venue operators, associations and service providers, to participate and give their opinion in real-time using a polling system.

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https://www.scan2lead.com/wp-content/uploads/2018/07/DIC-UFI-Verona_s.jpeg.jpg 239 1064 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2018-07-16 11:10:262020-12-02 13:16:46Live-Session about Digital Transformation at UFI European Conference in Verona

What is Blockchain and what will we do with it?

July 16, 2018/in Blog_en /by Benno Schmidtler

Exhibition World: Enrico Gallorini, CEO, GRS Research & Strategy, discusses Blockchain and its key role within the global exhibition industry. During the recent UFI European Conference in Verona the Digital Disruption Section introduced, for the first time, the theme of the Blockchain in the exhibition industry. In order to have a clearer introduction about this important theme, Exhibition World interviewed Enrico Gallorini.

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https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png 0 0 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2018-07-16 11:09:002020-12-02 13:17:32What is Blockchain and what will we do with it?

Is the Exhibition Industry providing an outdated Customer Experience?

July 16, 2018/in Blog_en /by Benno Schmidtler

Slow websites, long registration processes, long queues… The exhibition industry provides a customer experience from 30 years ago, far from the convenience and speed of Google, amazon or Facebook. Some organisers are working on their interfaces, but very few really work on providing a significantly better customer experience.

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https://www.scan2lead.com/wp-content/uploads/2018/07/UFI-Verona_s.jpg 239 1064 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2018-07-16 11:00:462020-12-02 13:18:17Is the Exhibition Industry providing an outdated Customer Experience?

Exhibition Industry & Digital Disruption – Full Feedback from the UFI Special Interest Group

July 16, 2018/in Blog_en /by Benno Schmidtler

At the UFI Global Congress 2017 in Johannesburg Gunnar Heinrich held a session on “Digital Disruption” with his colleagues from the Digital Innovation Committee. The panel raised different controversial and thought-provoking topics with the audience, prompting a lively debate over the pros and cons of each issue. View the full infographic with all results!

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https://www.scan2lead.com/wp-content/uploads/2018/07/Internet-of-Things_s.jpg 239 1064 Benno Schmidtler https://www.scan2lead.com/wp-content/uploads/2018/01/Scan2Lead-Logo-rot.png Benno Schmidtler2018-07-16 10:50:112020-12-02 13:19:51Exhibition Industry & Digital Disruption - Full Feedback from the UFI Special Interest Group
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NEWEST POSTS

  • tradefair ticketing systemsNovember 13, 2020 - 16:34
  • 360 degree visitor managementNovember 6, 2020 - 16:23
  • Contacts are the new goldSeptember 16, 2020 - 17:01
  • How can trade fairs start safely again?June 9, 2020 - 16:50
  • Digital Disruption in the Exhibition IndustryJuly 16, 2018 - 11:14

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