NEWS, UPDATES AND TRENDS ABOUT DIGITAL BUSINESS AND SERVICES IN THE INTERNATIONAL EXHIBITION INDUSTRY
LEARN MORE ABOUT THE DIGITAL TRANSFORMATION IN THE EXHIBITION INDUSTRY AND ABOUT SCAN2LEAD
Exhibition companies and exhibitors are facing an increasingly digitized world. We show you how the digital transformation influences the exhibition industry, which chances arise thereby and how they can be taken. Apart from optimising services offerings and processes, digital technologies support organisers and exhibitors in customer acquisition and retention and in generating additional revenues. Digital lead retrieval with Scan2Lead is a prime example of a “digital business“.