NEWS, UPDATES AND TRENDS ABOUT DIGITAL BUSINESS AND SERVICES IN THE INTERNATIONAL EXHIBITION INDUSTRY
IS THE INTERNET OF THINGS TURNING ATTENDEES INTO THINGS?
Using beacons, apps, connected scanners, sensors, smart badges and cameras all the trade show attendees’ whereabouts and actions are being measured. With the vast amount of data, using the increasing number of connected devices at the trade show’s disposal, organizers hope to discover deep insights about their visitors by looking at this data. But what about their individual needs, hopes and wishes, are they being forgotten? Is the Internet of Things (IoT) turning attendees into things?