NEWS, UPDATES AND TRENDS ABOUT DIGITAL BUSINESS AND SERVICES IN THE INTERNATIONAL EXHIBITION INDUSTRY
SWISSBAU: MORE LEADS FOR EXHIBITORS (EXPODATA 1/2’18)
“Many Exhibitors often know too little about or do not use the existing tools which organisers provide for them to increase their trade show’s success. At Swissbau and many trade shows in Europe such tools to boost the trade show’s success are being employed.
Swissbau […] for example, uses Scan2Lead which facilitates the lead generation for exhibitors and even simplifies the trade show’s success for the attendees.” (This article is only available in German)