Entries by Benno Schmidtler

Contacts are the new gold

Whether advertising budgets, planned events or trade fair appearances: The sales and marketing world has not spared Corona either. In recent weeks, countless companies have rescheduled, cancelled and tried out a lot. Those responsible have asked themselves numerous questions: How much cutback can my advertising budget take? How much potential would my trade fair appearance have in a completely digital version? How can generated leads become paying customers as efficiently as possible?

How can trade fairs start safely again?

Mouth and nose protection and 1.5 m safety distance as well as comprehensive hygiene measures were and are indispensable in the Corona era. But how do you as a trade fair operator make sure that contact tracing in the event of a corona disease is smoothly guaranteed and can be passed on to the responsible authorities in an emergency? Find out here how this important step towards reopening the fair for exhibitors can be successfully completed with our help.

How Organisers increase the Turnover and Success of their Trade Show with Digital Services

Digital services do not only enable the optimisation of service offerings for customers but also offer additional sales opportunities and extensive information to optimise a trade show. Digital channels and technologies are consequently indispensable for the acquisition and retention of customers and constitute an increasingly important source of income – and rising.

Swissbau: More Leads for Exhibitors (expodata 1/2’18)

Many Exhibitors often know too little about or do not use the existing tools which organisers provide for them to increase their trade show’s success. At Swissbau and many trade shows in Europe such tools to boost the trade show’s success are being employed.

Swissbau […] for example, uses Scan2Lead which facilitates the lead generation for exhibitors and even simplifies the trade show’s success for the attendees.

State-of-the-Art Leadtracking for Exhibitors (expodata 1/2’18)

At Swissbau and many trade shows in Europe tools are employed to support the trade show’s success. Swissbau, for example, uses Scan2Lead which facilitates the lead generation for exhibitors and even simplifies the trade show’s success for the attendees. As one of the industry giants in Europe, adventics GmbH from Munich provides with Scan2Lead a digital lead retrieval service at the major trade shows in Europe for more than ten years now.