Entries by Lea Nikolay

Digital Disruption in the Exhibition Industry

Artificial intelligence, Augmented Reality and many more digital technologies have matured to useful tools in the exhibition industry over the past twelve months. But still there is a uneasy feeling when talking to exhibition industry executives about digital transformation. This topic has been discussed with lots of executives during several plenary sessions at UFI events. Here are some of the most heatedly discussed statements and why there is still a concerning wait-and-see attitude.

The 2018 UFI Digital Innovation Award

UFI, the Global Association of the Exhibition Industry, has named Suntec Singapore Convention & Exhibition Centre as winner of the UFI Digital Innovation Award 2018, thanks to its cutting-edge HybriD solution.

What is Blockchain and what will we do with it?

Exhibition World: Enrico Gallorini, CEO, GRS Research & Strategy, discusses Blockchain and its key role within the global exhibition industry. During the recent UFI European Conference in Verona the Digital Disruption Section introduced, for the first time, the theme of the Blockchain in the exhibition industry. In order to have a clearer introduction about this important theme, Exhibition World interviewed Enrico Gallorini.

Is the Exhibition Industry providing an outdated Customer Experience?

Slow websites, long registration processes, long queues… The exhibition industry provides a customer experience from 30 years ago, far from the convenience and speed of Google, amazon or Facebook. Some organisers are working on their interfaces, but very few really work on providing a significantly better customer experience.

Is the Exhibition Industry only doing a Pseudo-Digitisation?

There are a lot of digital initiatives reported in our industry lately: IT departments are growing nearly everywhere, budgets are increasing and job titles that are pretty new in the exhibition business are arising. A “Chief Digital Officer” and a team with a start-up attitude seem to be a must-have. And it is also a must-do to talk about all these efforts, furthermost to the board of directors.

Is the Exhibition Industry the next to be Uberized?

Everyone knows what Uber did to the taxi industry, what Amazon did to distribution and what AirBnB did to the hotel industry. It has been witnessed how companies like Nokia, Blackberry and Kodak disappeared practically overnight because they missed the train of disruption. Could the same happen to the exhibition industry? Could a newcomer revolutionise the way trade shows are done? Could someone find a simpler, cheaper, hyper-personalized and super-convenient way to organise events without the traditional organisers and venue owners?

Will new Privacy Laws slow down the Digital Revolution?

Privacy laws are changing around the world and becoming more restrictive to protect the rights of individuals at a time when more and more activity is digitally personalised. The European Union started enforcing the new GDPR laws from mid-2018 and other regions are putting similar regulations in place. But will these laws slow down the digital revolution or do they actually present an opportunity for online business by enforcing a more robust and clear basis for digital services?

Should 50% of Millennials be in Key Positions in the Exhibition Industry?

By 2020, millennials will make 50% of the workforce. They have completely different values and expectations. Millennials are a game-changing generation. The experience is more important to them than the brand. They have grown with amazon and Facebook and expect every experience to be as easy, fast and enjoyable. Has the exhibition industry to aim to have more of them in key positions?