The optimal team composition at a trade show booth as well as equipping them with supporting tools are crucial for success for the sales department. One of the most important sales objectives at trade shows is to prepare and close deals. Scan2Lead facilitates the quick and easy capture, qualification and evaluation of your leads and supports your lead management before, during and after the event.
Collaborate with your colleagues in marketing to develop an efficient lead retrieval system for the event which enables you to register your visitors easily and quickly add additional information and key criteria. By doing so, you can get in touch with your leads immediately after the show.
Equipped with one of our Scan2Lead solutions, you scan the barcodes on your visitors’ badges or their business cards. Add interest tags and notes and mark particularly important leads so you can follow up right after the show.
You do not have to remember on what the name of the important client was you have talked with at the show or try to decipher your handwritten notes. You can easily view all leads captured during the event in your Scan2Lead web portal, integrate them into your CRM system and start follow-ups.
Thanks to Scan2Lead the evaluation of the success of an event is as easy as never before. Monitor your marketing and CRM activities as well as your sales results, trace back your sales staff’s performance to the event and measure the ROI of the show to make data-based decisions for the further processing of your qualified event leads.
For many exhibitors the post-processing of a trade show is particularly time-consuming. Typewriting business cards, notes and order forms takes an enormous amount of time. But these exercises are often deferred due to returning to everyday work. This is why follow-ups are often dropped, deadlines are not met and opportunities are missed. By using the Scan2Lead lead retrieval solution, you can easily export all leads captured during the show and import them into your CRM system and start follow-ups.
By integrating your leads, which you have captured with Scan2Lead, into your existing CRM and marketing systems, no data gets lost and no opportunities are missed. All leads captured at the event can be integrated in existing workflows immediately. That way you optimise your follow-up processes and never lose a lead again!
As a customised solution for major exhibitors we offer Scan2Lead INTERFACE. Use your own applications and devices to gain access to the data of registration in real time via a professional API (Application Programming Interface). Our Scan2Lead clients have successfully realised live workflows, personalised presentations of their product, and profile-enrichments at a visitor-self-service in the past. Our experienced team of developers is happy to support you during the evaluation and development of your customised solution.
