At this year's IFAT in Munich, we had the opportunity to speak with a satisfied customer about her experience with our Lead Tracking Tool, Scan2Lead. In the interview, Ute Klausner from Invent Umwelt- und Verfahrenstechnik shared why she chose Scan2Lead and how the smart system for automating the capture and processing of visitor data has supported her sales efforts and optimized workflows.

Speed and Efficiency in Sales

"I wanted to give our sales colleagues the ability to collect, categorize, and qualify contact information in the shortest possible time, so that this data would be available almost in real-time," the marketing employee explained in the interview. This wish was fulfilled: thanks to the Scan2Lead Lead Tracking Tool, the company has significantly reduced response times in sales. Now, Invent can react to new inquiries much faster. "We use Scan2Lead to conduct a very quick follow-up," the customer continued. This enables the sales team to start targeted follow-ups with contacts immediately after the trade show. Worldwide sales partners can be sent the leads along with the dossiers as early as the day after the event.

Data as the Foundation for Success

The ability to qualify leads immediately gives the company a decisive advantage. Scan2Lead ensures that all relevant information is captured and processed right away, so no valuable contacts are lost. This increase in efficiency greatly supports the sales team and leads to a higher conversion rate.

A Smart Tool for Successful Trade Shows

"For lead qualification and follow-up, we can absolutely recommend Scan2Lead," Ute Klausner concluded, adding, "The responsiveness is simply unbeatable!"Our Lead Tracking Tool provides the ideal solution for companies that prioritize fast and precise sales processes. Learn more about how Scan2Lead can take your sales to the next level!